EXECUTIVE BRANDING FOR WOMEN AND SELF-AWARE MEN
All leaders have experience.
Few have a brand.
A resume lists experience. A brand shapes how that experience is understood, before you ever speak. This work is for leaders whose influence has outgrown their materials, and who need their presence to land with clarity in the rooms that matter next.
THE HIGHER YOU RISE, THE MORE YOUR STORY MATTERS.
Executive branding is the portfolio of assets you carry into the rooms that matter.
It’s a curated set of materials that define how you are understood as a leader — how your experience is framed, how your story is told, and how your value comes through in interviews, board conversations, and moments of increased visibility.
The Executive Brand Portfolio
A strategic portfolio of branded career assets designed for directors, VPs, founders, and C-suite leaders navigating growth, visibility, and high-stakes decision moments. This work clarifies your leadership narrative, aligns your materials with your level, and prepares you for what’s next—not what you’ve already done.
WHAT DO I WANT TO BE KNOWN FOR?
HOW AM I ACTUALLY PERCEIVED?
WHAT DO I STAND FOR AS A LEADER, BEYOND EXECUTION?
CAN SOMEONE CLEARLY ARTICULATE MY LEADERSHIP STORY WITHOUT ME IN THE ROOM?
DO MY MATERIALS REFLECT WHO I AM NOW, OR WHO I USED TO BE?
EXPERIENCE WITHOUT POSITIONING GETS OVERLOOKED.
Choose the portfolio that matches your next move
Different leaders need different levels of support depending on where they’re headed and how visible the next move will be. These portfolios are structured in tiers to meet you at your moment, while allowing room to expand as your role, influence, and ambitions grow.
Senior Director Suite
CLARITY + POSITIONING FOR LEADERS EXPANDING SCOPE
Built for leaders stepping beyond individual contribution and into senior leadership territory, where how you frame your experience matters as much as what you’ve done.
This suite creates a clear, credible leadership foundation that helps others quickly understand your role, impact, and direction. It’s designed to support increased visibility, internal advancement, or external senior-level moves.
Includes
+ Brand Strategy + Messaging
+ Executive Resume
+ LinkedIn Optimization + Positioning
VP Suite
VISIBILITY + PRESENCE FOR LEADERS OPERATING AT SCALE
Built for leaders who already influence strategy and lead at scale, and now need a narrative that holds up across peers, executives, and external stakeholders.
This suite sharpens your positioning, elevates how your leadership is perceived, and prepares your story for broader scope, larger teams, or the next executive step. It’s about being understood quickly, remembered clearly, and trusted at the next level.
Includes
+ Everything in Senior Director Suite, plus
+ Executive Bio
+ Executive Cover Sheet
+ Leadership Philosophy + Values Summary
+ Case Study
Executive Leadership Suite
AUTHORITY + ENTERPRISE-LEVEL NARRATIVE FOR C-SUITE + BOARD LEADERS
Built for leaders whose story must hold up at the enterprise, board, or public level.
This suite is about representation. It creates a unified leadership narrative that works across introductions, high-stakes conversations, visibility moments, and governance-level settings. Every asset is designed to reinforce credibility, coherence, and long-term brand equity.
Includes
+ Everything in VP Suite, plus
+ Speaker Sheet
+ Media / Board Bio
+ Manifesto / Future Vision
+ Logo + Visual Identity
+ One-Page Executive Website
What this work gives you
This work changes how you show up, and how others understand you, in moments that matter. It’s the difference between fumbling for the right words and having a clear, consistent story you can carry into interviews, introductions, and in-person conversations. It’s sending materials ahead of a meeting and knowing they set the tone before you walk in. It’s being introduced with confidence because your narrative is already clear.
More than the documents, it’s having a defined brand voice, point of view, and leadership story you can rely on when decisions are being made quickly and context is limited.
Without this work, your experience lives in fragments… a resume here, a LinkedIn profile there, talking points that change depending on the room.
With a cohesive executive brand, everything connects. Your story travels clearly. Your value lands faster. And you walk into conversations grounded, prepared, and unmistakably positioned at the right level.
The suites below are designed to support leaders at different levels of scope, visibility, and responsibility.
WHO THIS IS FOR
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CAREER GROWTH
For leaders stepping into larger roles whose experience is strong, but whose materials no longer reflect their level. They need clearer positioning and materials that match the responsibility they already carry.
✦
HIGH-STAKES MOMENTS
For executives preparing for interviews, board conversations, or visibility moments where their story needs to land quickly and clearly, without having to walk people step-by-step through their resume.
○
IDENTITY + MESSAGING
For people who need a cohesive narrative and clear points of emphasis — a story that reflects who they are now, not the outdated version spread across past materials.
☐
MODERN BRAND PRESENCE
For individuals who want their materials to hold together everywhere their name appears — resume, LinkedIn, bio, website, and supporting documents — without mixed signals or fragmentation.
Frequently Asked Questions
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Executive branding is both strategy and execution. It defines how your leadership is positioned and understood (your narrative, messaging, and point of view) and produces the tangible career documents that carry that positioning into the world: your resume, LinkedIn profile, executive bio, case studies, visual identity, website, and/or other leadership materials.
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Executive branding is more than a resume. It’s a coordinated set of strategic career documents that present your leadership clearly across multiple formats — resumes, bios, case studies, LinkedIn, and leadership summaries — so your story holds up in different rooms, with different audiences, and at different levels.
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This work is designed for senior leaders, typically Directors, VPs, founders, and C-suite executives who are stepping into greater scope, visibility, or complexity and need their materials to reflect that shift.
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Yes. Many clients pursue executive branding ahead of transitions, board conversations, visibility moments, or leadership expansion. This work supports interviews, networking, internal advancement, and external credibility, not just job applications.
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What’s included depends on the tier, but the work always combines leadership positioning with tangible career documents—starting with resume, LinkedIn, and brand strategy, then expanding into supporting assets like bios, case studies, leadership narrative pieces, and visibility materials. The full breakdown is listed in the tiers above.
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Yes. Each suite is intentionally structured, but assets can be added or swapped based on your goals, role, or visibility needs. We’ll talk through what makes the most sense during our initial conversation and align on scope before work begins.
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It starts with a conversation. From there, I gather context through discovery and research, develop the positioning and assets, and refine them with your feedback. Most engagements take 2–3 weeks from kickoff to delivery with the Executive Leadership tier taking longer when visual identity or a website is included.
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I work across all industries with deep experience supporting senior leaders in marketing, healthcare, technology, and mission-driven organizations operating in policy, sustainability, and economic development. The common thread is complex leadership work with real visibility and consequences.
EXECUTIVE BRANDING BY
Human rights are non-negotiable. MAGA and ICE supporters are not welcome.
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