You’re Not Average.
Stop Looking Like You Are.
Most resumes flatten high achievers into a template.
I don’t. I brand you like the leader you are — sharp, strategic, and impossible to ignore.
You’ve poured years into building your career but the document meant to sell it is flat, generic, and forgettable. Recruiters skim it in seconds, hiring managers shrug, and you’re left wondering why your results don’t match your talent.
WHY YOUR RESUME ISN’T WORKING IN 2025
The resume rules you were taught are dead.
You’ve poured years into building your career but
Resumes must be 1 page. ❌
Nope. Cutting your career down just to fit an outdated rule is costing you interviews. Today, a 1-pager often undersells you and hides the proof that make you the obvious choice.
List every role you’ve ever had. ❌
Wrong. That can backfire by dating you or burying what’s relevant under noise that’s not relevant to your career story. Ageism is real; strategy is how you beat it.
Bullets should read like job descriptions. ❌
Absolutely not. Duties don’t sell. Impacts do. Every line needs to show the results you personally delivered, not what you were “responsible for.”
Present your career as-is. ❌
This is the biggest trap! A resume without positioning and reshaping is meaningless. Strategy is what turns it into a magnet for roles you want next.